You are missionaries — There is nothing to do in this message––just a reminder of the amazing importance of what you do

May your school be blessed so it can be a blessing — There is nothing to do in this message––just a reminder that we are a conduit for God’s blessings

Plan your back to school event — Starting the year with positive expectations and enthusiasm

Mail a “good news” letter to all families, church members, community members –– Getting your community to feel proud of their school

Sample letter: Summer letter from Napa Christian

Mail a friendly welcome letter to all families — Send a personalized letter to all school families and also invite them to refer a friend.

Making Facebook effective for schools — Using Facebook to spread the good news about your school

Set clear guidelines and goals — Setting a framework so you can delegate to a Facebook master

Know your audience –– Knowing who you’re talking to and what they want to learn about

Pick the right content –– Engaging your audience by posting social content, not nagging

Photos aren’t optional –– Using photo to make your posts visible and shareable

Customer service — The next several messages address questions you can discuss with your team as you work to improve customer service at your school

Raving Fans: Decide what you want in customer service — Envisioning perfect customer service and discussing it with your team

Raving Fans: Decide what the customer wants in customer service — Asking your customers what they want and listening effectively to their input

Raving Fans: Deliver the vision plus one percent in customer service — Choosing incremental improvements you can deliver consistently while learning from parents what you can address next

The Starbucks Experience: Discuss customer service with your team — Reviewing the book you assigned for summer reading

The Starbucks Experience: Outline customer service details to improve this year — Making tangible changes to increase parent satisfaction

The Starbucks Experience: Impress parents even when things go wrong — Helping your staff pre-think how to transform grumpy into loyal

The Starbucks Experience: Embrace resistance — Learning from people who are not supportive

Customer service: 29 ideas to make your customers (parents and kids) smile — Ideas from Mark Witas, presented at Pacific Union Conference Spring Education Council 2017

Be welcoming — Set the attitude, then ask a volunteer to look at your school from a visitor’s point of view

Create “school maven” families — Connecting new families with enthusiastic ones at your back-to-school event–new parent resource page (Word)

Cast your school’s vision — Writing a mission statement to set your course and inspire your community

Share state of the school information — Reminding parents about your success indicators as well as plans for further improvement

Share your improvement plan — Telling parents about your school’s plan for improvement at your back to school event

Check your outgoing phone message — Ensuring your message is up-to-date and conveys professionalism

Call parents monthly — Actively listening to parents

Start positive buzz in your community — Improving your school’s visibility and image through board members and yourself

Create a “year in review” folder — Have a place (digital or physical) to gather good news and significant events from throughout the school year.

Delegate exit interviews — Ensure both staff and school board members do different types of exit interviews––then act on what you learn.

Form: Exit interview form for board members

Form: Exit interview form for teachers and staff

Retention — Overcoming toughest retention points

Retention: Retain preschoolers into kindergarten — Connecting with preschool parents personally and through your kindergarten teacher

Retention: Retain preschoolers into kindergarten — Connecting through preschool teachers

Retention: Retain eighth graders into high school — Connecting with eighth graders and their parents

Explain the importance of IA tests with advice for parents — Sample messages for helping parents help their students do well on the IAs.  Please note: This is a Word file which will download to your computer so you can copy and paste the content if you choose to use one of these messages to your school parents.

Explain the importance of MAP testing with advice for parents — Sample messages for helping parents understand why MAP testing is important and how they can help their students do well.  This is an updated version with some overlap with the prior message.

Retention: Help new students connect with classmates –– Keeping new students over the long term starts with integrating them at the beginning

Teachers Role in Marketing — How teachers should focus only on terrific teaching and primo parent communication

Teachers Role in Marketing: Part 1 Focusing on what parents find most important

Teachers Role in Marketing: Part 2 Character development is your highest priority

Teachers Role in Marketing: Part 3 Academics are still vital

Teachers Role in Marketing: Part 4 Prioritize communication as essential

Teachers Role in Marketing: Part 5 Communicate in a way that is convenient for parents

Teachers Role in Marketing: Part 6 Commit to primo student progress communication

Teachers Role in Marketing: Part 7 Communicate progress conveniently for parents

Teachers Role in Marketing: Part 8 Listen, listen, listen

Education Expo — Whether you call this event an open house or an education expo, you need an event where you can highlight the great learning that happens at your school. This can both energize your current parents and be an opportunity to invite potential parents. The following messages focus on prepping in the fall for an event in January or early February.

Education Expo: Plan an open house — The first steps in planning an open house to demonstrate and celebrate great learning to current & prospective parents

Education Expo: Start open house planning — Reminder and overview of open house planning

Education Expo: Open house attendance — Outlines ideas for getting people to come to your open house

Education Expo: Open house activities — A list of possible activities for demonstrating the quality of your academic program

Education Expo: Open house activities idea list — This links to a new page with ideas from teachers in NCC.  This list will be updated as we hear of new ideas

School Success Seminar — This event combines providing a valuable service to your community and creating an excuse to publicize your school. Thank you, Larry Unterseher, for the idea.

School Success Seminar: Plan a “Helping Your Child Succeed in School” seminar — Offering a seminar for school and community parents to learn how to help their child succeed in school

School Success Seminar: Promote your seminar internally — Ideas for encouraging school and church parents to attend your “Helping Your Child Succeed in School” seminar

School Success Seminar: Ready or not? — Determine readiness to promote your school success seminar to your community

School Success Seminar: Promote your seminar externally — A template and steps for customizing and using it to promote your seminar to your community

Family visitation –– You can pick one of the following two options, but don’t try to do both. Your parents are likely to feel a little overwhelmed if teachers and board members both visit them.

Family visitation: Schedule in-home visits with students’ families — Building positive relationships with parents

Family visitation: Ask school board members to combine a satisfaction survey with in-home visits — Building relationships between parents and board members while learning how parents view the school

Research potential feeder schools — Learning which schools you will want to try to promote through

Build relationships with feeder schools — Connect with the educators at potential feeder schools

Start telling your parents now — Outlining deadlines and fees that will be expected next year

Schedule recruiting performances at local schools — Promoting your school and it’s music program through tailored concerts for elementary schools

Avoid creating angry parents — Telling parents soon and often what the deadlines and fees will be for re-enrolling next year.

Ask Renweb to set up online application and enrollment — Delighting parents with a quicker way to register their students for next year

Enrollment materials — Ensuring that all the materials a parent sees when applying and registering are attractive and consistent. Note: this message used to include samples of print materials. However, since you can now all use Renweb for online applications and enrollment I strongly recommend you do so. It will save your parents significant time if they have more than one child and for re-enrollment––and it saves you time in data entry.

Find the good news in your IA results — Creating positive talking points for your community

Find the bad news in your IA results — Creating credibility by evaluating and addressing areas to improve

Ask parents to write online reviews — Increasing online visibility and credibility

Thank You Sabbaths — Refocusing Education Sabbaths to thank your constituent church(es)

Education Expo: Steps to take in October for a successful education expo or open house

Education Expo: Create the materials for promoting your open house — Templates available for you to customize in Canva

Education Expo: Offer options for visiting your school — In promotional materials list more than one way for parents to see your school

Chico Oaks postcard front (pdf)

Chico Oaks postcard back (pdf)

Foothills postcard front (pdf)

Foothills postcard back (pdf)

Ask your board chair to call new families — Delighting and creating ties to new families

Apply for the Marketing Mentoring program — Preparing your application if you want marketing help

Thank families and supporters — Sending thank you cards during the month of November as part of your school’s giving thanks

Know where you can promote events locally, for free — Researching organizations where families gather information and hang out

Make your Christmas program count for community building — Planning events that help families and staff create and strengthen community bonds

Education Expo: Steps to take in November for a successful education expo or open house

Prepare open house packets #1 — Ordering supplies for packets to give open house visitors

Prepare open house packets #2 — Gathering the items to go in your open house packets

Sample: Schedule/checklist/program for open house packets — The checklist Napa Christian includes in their open house packet

Start promoting your winter Education Expo — Inviting parents and church members to come and bring their friends

Sample: Postcard for open house promotion — The postcard Chico Oaks gave to parents and church members for promoting the open house

Updating the media release — Adding five words to expand your media release and allow social media use for images and videos

Thanksgiving — There is nothing to do in this message, just a reminder to be thankful for your personal blessings

Make your Christmas program welcoming — Creating a comfortable environment for your students’ guests

Google Adwords:  Adwords is a tool for advertising on Google search results pages. The next series of messages provide basic information for advertising with Adwords.

Create a Google account for your school — Setting up an account to use with Google Adwords

Check your website for three critical items — Ensuring your Adwords investment will be worth it

Set up Google My Business — Ensuring Google’s search displays are accurate, and this is free

Train current parents so you don’t waste money — Understanding what determines your advertising cost

Set up your first Adwords ad — Walking through the initial set up of your first ad

Set important Adwords refinements — Using more detailed settings than are available in the initial set-up

Check on Adwords performance — Evaluating the effectiveness of Adwords for your school

The Christmas Story — There is nothing to do in this message, just a reminder to keep the Christmas story real

Find satisfaction in your toil — There is also nothing to do in this message since this is the second week of Christmas vacation

Re-enrollment –– The re-enrollment process can contribute to retaining students. The following ideas explain the importance of this process and help you streamline the process.

Re-enrollment: Focus on re-enrollment in January and February –– An overview of the advantages for starting re-enrollment now.

Re-enrollment: Make it simple and pleasant –– Ideas for making re-enrollment as simple and pleasant as possible for your current parents

Re-enrollment: Give students and parents an incentive to re-enroll — Motivating both students and parents

Re-enrollment: Motivate parents to commit for next school year — Using both a carrot and stick to motivate enrollment/re-enrollment

Re-enrollment: Get your school board on board — Starting the process for next year, even if you can’t implement tiered re-enrollment this year

Re-enrollment: Start telling your parents now — Outlining the deadlines and fees that will be expected in January of next year

Education Expo checklist — Finalizing plans for an impressive open house

Constituency meeting — Spreading enthusiasm among potential referrers

Add this call to action to your website — Invite website visitors to schedule an “Education Success Consult”

Don’t recruit, Connect and follow up — Ideas from successful schools for meeting with potential parents

Accept only excited families — Why accepting only parents and students who are excited about your school is important

Sample form: New student/principal interview — A list of questions for talking with applicant students to ensure they are excited to attend (Lodi Academy)

Apply for the Marketing Mentoring program — Broad summary of the NCC-sponsored marketing resource program.  Note: the deadline is different now but the program overview is still pertinent

Ensure your website helps new families — In the era of Covid your website is critical. Apply for this Marketing Bite.

Retention –– A series of messages to focus on the advantages of Christian education in preparing students for an uncertain world.

Retention: Help parents see the ongoing value of your school –– Reminding parents of your highest priorities

Use non-exit interviews to improve retention –– Talking with parents about next year’s plans

Re-energize Academy Day –– Creating the most enthusiasm possible in your Academy Day visitors with ideas from another NCC high school

Schedule and plan an “advancement” ceremony — For schools with multi-grade classrooms, consider shifting your graduation event to an advancement ceremony for the whole school

Don’t offer discounts for first-year students — Why offering discounts for first-time families is not a good idea

Satisfaction surveys: Survey parents now — Options for parent surveys  Note:  you need to prep now so you can send the survey by the end of the month and have it back by spring break.

Satisfaction surveys: The ultimate question — Using one question to learn how your parents view your school

Resource:  GraceWorks Ministries survey — This is the best survey option for your stakeholders.  It has norming to 650+ Christian schools with 100,000+ respondents, it has very useful statistical analysis, and provides actionable data for you, your teachers and board.

Sample form: Satisfaction survey (paper) — A shareholder (parents, students, constituents) satisfaction survey.  For more information and/or to customize, email carol.nash@nccsda.com

Sample: Satisfaction survey (SurveyMonkey) — A pdf where you can review the free survey available for using with your stakeholders.  For more information and to arrange to use this in your school, email carol.nash@nccsda.com

Resource:  GraceWorks Ministries survey — This is the best survey option for your stakeholders.  It has norming to 650+ Christian schools with 100,000+ respondents, it has very useful statistical analysis, and provides actionable data for you, your teachers and board.

Satisfaction surveys: Walk on the (not so) wild side –– My commitments to making your survey constructive rather than critical.

Non-survey ways of measuring satisfaction: Gather constituent input –– Getting qualitative input from parents and constituents

List local VBS programs — Suggestions for the most efficient way to create a list of local VBS programs

Participate in VBS programs — Ideas for ways to help local VBS programs while making connections in your community

Share good news at alumni events — Giving attendees more reasons to support your school financially and with referrals

Spring break — There is nothing to do in this message––just a reminder that rest is also good

Skip up day — Outlines helping current students preview the next year and giving prospective students the chance to try your school for a day

Schedule the three annual marketing events — While you are setting next year’s calendar, remember to include the annual marketing events

Create an expenses worksheet for parents — Helping parents plan for expenses by outlining all costs in your registration paperwork.

Offer “Bring a Friend Day” during public schools’ spring break — Encouraging students to invite a friend to school during spring break for your local public school district

Measure your school’s improvement with a survey — Thinking of a satisfaction survey as standardized testing for your school

Open house timing — Timing your open house to get re-enrollment commitments for next year

Schedule a “back to school” event — Create an event to inform and integrate families into your school

Use non-exit interviews to improve retention — In the spring, talking with non-returning parents without assuming they are leaving

Combine your constituency meeting with a spring concert — Scheduling a single event that showcases student achievements and provides your constituency report to a larger audience

Two events for the work of one — A reminder and small addition for combining constituency meeting and spring concert.

Recruit a cheerleader — Finding someone to make presentations about your school’s successes without bragging

Christian character development — Building an intentional plan for developing Christian character traits and making that visible for teachers, students and parents

Christian character development, part 1: Plan for intentional character development that is visible

Christian character development, part 2: Choose your school’s core values

Christian character development, part 3: Define each of your core values memorably

Christian character development, part 4: Make your core values visible to parents, visitors and students

Christian character development, part 5: Make it happen

Christian character development, part 6: Share with your parents weekly

Christian character development, part 7: Reinforce good behavior

Christian character development, part 8: Use positive discipline to teach good behavior choices, section A

Sample form: Form acknowledging students displaying core values — Loma Linda Academy Elementary’s “You’re Grounded” form

Sample form: Form acknowledging staff displaying core values — Loma Linda Academy Elementary’s “You’re Grounded” form for staff

Sample form: Letter to parents sharing positive behavior — Lodi Academy’s form letter to parents of boys (you can edit for girls)

Customer service — Inspire your staff (and yourself) for customer service: Recommendations of books for summer reading on customer service. Some of the August “Marketing Corner” messages include discussion questions for talking with your staff about how you can apply the principles to customer service in schools.

Raving Fans by Ken Blanchard and Sheldon Bowles

The Starbucks Experience by Joseph Michelli

Disney U by Doug Lipp

Research and write your school’s talking points — Creating a consistent message for you and  your volunteers to communicate

Rethink your student handbook — Ideas for rewriting your handbook to be family-friendly and promote your school

View your school from the outside — Looking at your facilities from an external perspective

Websites — Important components to making your website effective for recruiting

Websites for recruiting, part 1: An overview on making your website effective for recruiting

Websites for recruiting, part 2: Add a “call to action” to every page on the website

Websites for recruiting, part 3: Add a testimonial to every page on the website

Websites for recruiting, part 4: Focus on the mission on your home page

Websites for recruiting, part 5: Take tuition off your website

Websites for recruiting, part 6: Choose your words carefully

Websites for recruiting, part 7: Maximize search results

Update your website: Keeping your website current annually and monthly

What is on your gym walls — Using your most public space to communicate what is most important to your school

Graduate photos show success — Showing all visitors that your graduates go on to lead productive lives of service