• Connecting people to an abundant life with Jesus Christ and preparing them for His return

Education Department
Marketing Corner

Ongoing Tasks

Below you’ll find a series of recommended specific marketing actions organized by when to do them.

2. TEACHER’S  ROLE IN MARKETING

This series clarifies that teachers have only two responsibilities in marketing: Terrific teaching and primo parent communication. These messages focus on what research tells us will be most effective.

3. ACKNOWLEDGEMENT

Thank someone — Process for principals (and others) to systematically create positive contacts between the school and your supporters

5. EXIT INTERVIEWS

6. PHOTOGRAPHY

7. NEWSLETTERS

Using effective communication to parents as a way to increase parent satisfaction (Research has demonstrated that parents evaluate teaching quality based on the school’s communication to them. You are right! This is not fair to you, but it is the reality not just for schools but for other professions.)

8. COMMUNICATION

Model good communication — Improving communication with parents

9. ENCOURAGING A POSITIVE SCHOOL CULTURE

Our research is documenting that developing Christian character traits is the primary reasons parents seek and choose a Christian school for their child(ren). Seeing positive behavior in students during their interview process and experiencing it once they enroll is a critical factor in recruiting and retaining students. And besides, training the heart of each child is part of why we are an Adventist school. The following are samples you can adapt and adopt to reinforce positive behavior.