Northern churches are busy this summer! This can be seen and read on their Facebook pages, websites, and other social media. As part of the NCC’s path to organizational health, a premium is being placed on our churches, schools, and ministries to use their social media tools.
Laurie Trujillo, director of communication and development, states, “Online tools such as websites, Facebook, and Instagram are essential communication tools for our churches. When it comes to reaching the community, our members are only the tip of the iceberg of who we can reach. With social media, we can tell the stories of our ministries, post sermons, and invite communities into our churches. It is the public face of our territory.”
A quick look around the social media accounts of several churches reveals a telling of those stories pictured above, such an essential part of modern ministry and community relevance.
The Auburn church reported holding its first VBS in fifteen years, stating it was a blessing to their volunteers and the 35 children that attended. Across the valley, Pleasant Hill church just finished a week of hosting “Messiah’s Mansion,” a life-size replica of the Mosaic tabernacle that features hosts in period costumes that explain the tabernacle service and its relevance. At LIFE church in Berkeley, they reported” inviting neighbors to help plan activities for “National Night Out,” a nationwide event that encourages and promotes police-community relationships, neighborly activities, and safety. Redwood Campmeeting is chronicling the steps that volunteers go through disassembling and packing away each summer.
All of these stories are testaments to a mission-minded territory. In some cases, these churches and ministries have 1,500 to 3,500 followers who can interact with each story. What a fantastic opportunity and tool to spread the gospel, tell your stories, and reach your online viewers, connecting them to an abundant life in Jesus Christ and preparing them for His soon return!
Featured in Northern Lights, August 10, 2023